Connected Watch worn by Naomi Osaka in the 2019 US Open CITZEN Eco-Drive*1 Bluetooth
Portrait of Naomi Osaka as she wore the new color of the «CITIZEN Eco-Drive Bluetooth.»
CITIZEN x Naomi Osaka “Can’t wait for the next me.”
-This is a message that echoes our brand statement, “Better Starts Now,” and is being rolled out in various communication efforts.
Naomi Osaka Grand Slam Model
CITIZEN Eco-Drive Bluetooth
In the 2019 US Open(8/26(mon) – 9/8(sun) Billy Jean King National Tennis Center, NY) where Naomi Osaka will be playing for the first-time as the defending champion, she will be wearing the «CITIZEN Eco-Drive Bluetooth,» a unisex model, which combines the Super Titanium™*2 case with its lightness and comfort and the cool navy color. This model captures Naomi Osaka’s swift and brisk playstyle on the court by combining the navy dial and band with the light Super Titanium™ case.
Since its launch in 2012, CITIZEN Eco-Drive Bluetooth has carved out a unique position in the connected watch market with its beautiful state-of-the-art designs. Since becoming the CITIZEN brand ambassador, Naomi Osaka has been wearing this popular series from August 2018 during her matches. It features the light-powered Eco-Drive technology that frees users from the hassles of charging, along with an intuitive alarm and time adjustment features which are all available with the app exclusively developed by CITIZEN.
With her commitment to constantly push herself to be the best as the world’s top tennis player, we are honored to have Naomi Osaka as our brand ambassador because she symbolizes and resonates with our belief, “Better Starts Now” which is about “It is always possible to make something better, and that now is the time to start doing it.” CITIZEN is proud to support Naomi as she continues to pursue her best performance as the world’s top player.
・5 functions including the light-powered Eco-Drive
1. Light-powered Eco-Drive
2. Notification for incoming calls, emails, and SNS messages via sound and hand movement
3. Smartphone search
4. Three alarm settings
5. Date and time synchronization
・15 original sound options exclusive to the W410 model
・Features an easy-to-read white interface; includes battery charge meter
・Connection display feature to confirm smartphone pairing at a glance
[ “CITIZEN Eco-Drive Bluetooth” series worn by Naomi Osaka during her Grand Slam matches]
|Brand / Product name||CITIZEN / Eco-Drive Bluetooth W410|
|Retail Price||HKD 5,700||This model is not available in Hong Kong and Macau||HKD 5,700|
|Case/Band||Super Titanium™(Duratect DLC; bezel is Duratect GOLD) / Urethane||Super Titanium™(Duratect DLC) / Urethane||Super Titanium™(Duratect DLC) / Urethane|
|Crystal||Sapphire glass with anti-reflection coating|
|Case Size||40.5mm / 10.68mm (design specification only)|
|Specifications||Cal. W410 /Accuracy of ±15 seconds per month / Eco-Drive: runs for up to 4 years on a full charge with power save function / Bluetooth® (Time sync, call notifications, smartphone search, mail/SNS notifications, disconnect notification) / Power save function/ Perpetual calendar / Alarm/ Light level indicator / Battery charge meter / World time (316 cities including UTC) / Shock detection / Connection display / Water Resistant to 10 BAR / Night light (hands / indices)|
Indicates the running time from a full charge until the charge runs out (without recharging). Approx. 1 year when paired with a smartphone/approx. 2 years 6 months when not paired with a smartphone.
*2. Super Titanium™ is CITIZEN’s proprietary technology to treat solid titanium with surface hardening technology. It is at least five times harder than stainless steel, resistant to scratches, lightweight and gentle to the skin for comfortable wearing.
*3. Duratect is CITIZEN’s proprietary surface hardening technology that enhances the surface hardness of metals such as stainless steel and titanium, protecting watch bodies from scratches and damage. This technology offers excellent abrasion quality and maintains luster of metals for long periods of time. Duratect DLC achieves Vickers hardness of 1,000-1,400 Hv
Born on October 16, 1997 in Osaka, Japan to a Haitian father and a Japanese mother. Moved to the U.S. at the age of three and currently resides in Florida. Started out being taught tennis by her father, joined the International Tennis Federation (ITF) tournaments at the age of fourteen, and turned professional in 2013.
Qualified for the Women’s Tennis Association (WTA) tour championship in July of 2014 at the Bank of the West Classic for the first time. In January 2016, at the Australian Open, qualified to enter her first Grand Slam, rolling into the third round and rising into the top 100 of the WTA rankings. In the same year, reached the third round of the French Open and US Open as well. In October 2016, at the Toray Pan Pacific Open, reached her first WTA final and moved into the top 40 of WTA rankings. Won “Newcomer of the Year” at the 2016 WTA Awards, an award given to the player who made the biggest breakthrough. In March of 2018, became the first Japanese woman to win the Indian Wells Masters in California, U.S., also known as BNP Paris Open — in the Premier Mandatory category — widely considered the second biggest event in tennis right behind the Grand Slam, joining the ranks of the world’s top players. Won a Grand Slam singles tournament in September 2018 at the US Open. A must-watch up-and-coming player with a powerful serve, Ms. Osaka takes advantage of her 180cm height and forceful forehand. Ranked as the WTA No.1 female tennis player in the world as of 26 August 2019.
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* Eco-Drive, Super Titanium™, and Duratect are registered trademarks or trademarks of Citizen Watch Co., Ltd.