CITIZEN BASELWORLD 2018 – Message from CITIZEN
Baselworld 2018: Message from CITIZEN
“We Celebrate Time”
The Citizen Watch Group encompasses six unique brands: CITIZEN, Bulova, Arnold & Son, Frederique Constant, Alpina and CAMPANOLA—each celebrating one another’s individual achievements in innovative style and technology, which have been cultivated throughout their respective histories. By celebrating time, which includes understanding and acknowledging the time each brand has invested to reach this moment, I believe together as a group, we are better equipped in discovering the next great advancements in the world of watches.
This year at Baselworld 2018, Citizen Watch Group is pleased to introduce the new Time Theatre, created under this year’s corporate theme, “We Celebrate Time.” The Time Theatre is open to the public and was created as a place that celebrates the concept of time. It is a place we hope where people can gather and honor the special moments in their lives, from the past to present, as well as reflect upon the future and the many amazing experiences that have yet to be realized. The Time Theatre also showcases the latest watches by Citizen Watch Group brands for those who share a common passion for distinguished design and craftsmanship in watchmaking.
In 2018, CITIZEN is celebrating its 100th anniversary, and throughout our existence we have continually sought to define the meaning of “time.” Whether it’s an accumulation of seconds, minutes and hours, all accounted for on our wristwatches—or perhaps, in life, it can be interpreted simply as a series of momentary events that occur. Time truly is precious, the tools to measure and communicate time must be accurate, and CITIZEN’s unwavering mission and pursuit for accuracy has continued since its founding in 1918.
We are also proud this year to announce the "Cal.0100," the world’s first light-powered Eco-Drive movement to deliver an accuracy of ±1 second a year. The Cal.0100 is completely self-sustainable, relying only on a light source and the mechanics of its internal movement to deliver precise timekeeping, autonomously and continuously. The technology allows us a more efficient and honest appraisal of time, and with it, the ability to better manage time and enjoy the precious moments of our life.
Please join us as “We Celebrate Time” at CITIZEN’s Time Theatre, where we will be displaying a number of revolutionary new products, by CITIZEN, Bulova and other Group brands. We thank you for your continued patronage and support, as we set forth into the next 100 years at Citizen Watch Group, and continue our pursuit of excellence while pushing the possibilities of watchmaking design and technology.