Design and Technology The Ultimate Thinnest
Designed with a sense of speed
Driven by Nature
With "Elegant, Superior and Refined" as designed theme
Fueled by light. Any light.
Smart gets real
Perfect blend of classic and modern design
Better Starts Now is the simple belief that
it is always possible to make something better,
and that now is the time to start doing it.
Satellite Wave GPS and Radio-Controlled Technology
There is no limit to innovation and
improvement in creating a timepiece for people around the globe.
The New CITIZEN C7 – Paying Tribute to the Crystal Seven from 1965
Citizen Brand Ambassador Naomi Osaka wins her second US Open title! Naomi reclaims the crown wearing her Naomi Osaka signature watch inspired by blue skies and yellow tennis balls
CITIZEN Brand Ambassador Naomi Osaka’s “Better Starts Now” Video Message is Now Available on CITIZEN’s Official Website!
CITIZEN L announces three models featuring ethical materials; Piñatex®, ECOPET®, and lab-grown diamond for the first time Scheduled for release September 2020
CITIZEN PROMASTER Introducing the world's first* 1 light-powered, satellite GPS diver’s watch. Features world-famous diving locations inscribed on dial ring
CITIZEN announces the PROMASTER Mechanical Diver 200m – Titanium Technology 50 th Anniversary ASIA LIMITED EDITION, a watch based on the iconic Promaster NY004 mechanical diving watch of 1989