2016/04/14
CITIZEN to present “time is TIME,” where main plates create a spectacular space of dazzling light, at MILAN DESIGN WEEK 2016
CITIZEN will
participate in MILAN DESIGN WEEK, one of the largest design festivals in the world,
to be held in Milan, Italy from April 12 to 17.This will be the
company’ s second participation at this event.
We are honored to collaborate
once again with Tsuyoshi Tane from DGT., who undertook creative direction of
the highly acclaimed 2014 exhibit, “LIGHT is TIME.” CITIZEN and Mr.Tane have
worked together since 2013, to pursue the fundamental theme of “time” through “watches,”
and Mr. Tane continues to challenge the concept of “time” as “space.” This
grand-scale “time is TIME” installation invites visitors to ponder the nature
of “time.”
Exploring the essence
of time
“Time” is the only
immutable law in the modern times. The original notion that we call “time” is
created from the passage of light arising from the movements of the planets.Under the theme of “time
is TIME” this installation will explore the notion of “time” from a variety of
angles— how the universe, earth, living creatures, mankind, life and society—are
all linked to “time.” It will also exhibit various forms of “time,” that
demonstrate di_erent motions through mechanical and electronic movements.It is almost a century
since our foundation in in 1918, and during that time we have explored possibilities,
developed technologies, and created designs that broaden choices and new values
of watches. To demonstrate it, we will exhibit 18 timepieces which symbolize
the concept of CITIZEN design, “Bringing a start to new technologies.”
Eco-Drive
It has been 40 years
since CITIZEN created the world’ s first light-powered analogue watch that uses
light as a power source. We called this technology Eco-Drive, which converts
light into electrical energy.Eco-Drive has evolved
as one of our core technologies that symbolically relates to a concept of light
and time.We hope audience will
experience the unique allure of CITIZEN, that explores new possibilities for
the future of the watch through the development of Eco-Drive products.
*Eco-Drive is CITIZEN’
s proprietary technology that powers watches using any natural or artificial
light source, eliminating the need to replace batteries. Certified as an Eco
Mark product for the first time in the watch industry. Exhibition
Overview
■CITIZEN MILAN DESIGN
WEEK 2016
■EVENT TITLE: time is
TIME
■DATE: April 12 (Tue) -
April 17(Sun), 2016 (6 days)* April 12 (Tue) -
April 16 (Sat) 10:00 -21:00*
April 17 (Sun) 10:00
-18:00Press Preview April 11
(Mon) 15:00 -20:00Opening Party April 11
(Mon) 18:00 -20:00
■VENUE: Superstudio Più
“Art Point” Address: Via tortona 27, 20144 Milano
■EXHIBITION SPACE: 824
square meters (35 x 24.7 m)
■HOST: CITIZEN WATCH
CO., LTD.
■CREATIVE DIRECTION:
CITIZEN Design Team x Tsuyoshi Tane (DGT.)
■INSTALLATION DESIGN:
DGT. (DORELL.GHOTMEH.TANE / ARCHITECTS)
■TECHNICAL DESIGN:
Yutaka Endo (LUFTZUG)
■COMPOSITION, SOUND
ART: evala
■SOUND ENGINEERING:
WHITELIGHT
■SPECIAL WEBSITE: http://www.citizenwatch-global.com/g/event2016/milan/index.html
About CITIZEN WATCH
CITIZEN WATCH is a true
manufacture d'horlogerie with a comprehensive manufacturing process that
extends from creating a watch’s individual components to its final assembly.
The company operates in more than 100 countries around the world. Since its
founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that
is, no matter who you are and what you do, it is always possible to make
something better, and now is the time to start doing it. Sharing this belief,
we have made watches, invented and improved technologies and explored the
future of watches such as our propriety light-powered technology Eco-Drive and
state-of-the-art satellite-synchronised timekeeping.