2018/09/25
Citizen to Become Official Timepiece of Hong Kong Disneyland Resort
With this new relationship, Citizen becomes a notable element in this world-class Disney vacation destination and the resort becomes associated with a globally recognized name in precision timekeeping.
As part of the long-term promotional alliance, the Citizen logo will be displayed on selected timepieces throughout HKDL. Additionally, Citizen will be featured as the presenting sponsor of the Times Guide, which shares the schedule of daily events and entertainment throughout HKDL.
“Hong Kong Disneyland is looking forward to an alliance with Citizen, a pioneer in watchmaking,” said Samuel Lau, Managing Director of Hong Kong Disneyland Resort. “Citizen shares Disney’s passions for innovation and creativity, making it the perfect brand to share with our guests.”
This global expansion of the Citizen and Disney alliance follows a recent announcement where Citizen was named the Official Timepiece of Disneyland Resort in Anaheim, California and Walt Disney World Resort in Lake Buena Vista, Florida. That agreement also provides Citizen with worldwide music licensing opportunities from Disney Music Group, sponsorship of the Disney On Classic concert series in Japan and for 2018, sponsorship of Marvel Minute and other digital content on Marvel.com that is in development at Marvel New Media’s Creative Space.
“Citizen and Disney are world renowned brands that each create magic through dedication to detail and quality,” said Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd. “A global alliance between these two time-tested companies makes all the sense in the world.”
About Citizen Watch
CITIZEN WATCH, marking its 100th anniversary in 2018, is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches, such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.
About Hong Kong Disneyland Resort
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and nationalities. In the magical kingdom theme park—filled with your favorite Disney stories and characters—explore seven diverse lands that are home to award-winning, first-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal well-being, Hong Kong Disneyland spreads its magic through community services programs that help families in need, boost creativity among children and youth, encourage the protection of the environment and inspire healthier living.
Please visit www.hongkongdisneyland.com for more details.
About Marvel
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL