“We Explore Time”

2019 — CITIZEN enters its second century.

As its name suggests, CITIZEN has always challenged the limits of the possible to make products that people love and that are useful to society. For a century now, the brand has devoted itself to pursuing the essence of time, philosophically as well as technologically. Whatever the era, CITIZEN deploys innovative technologies and techniques to craft watches that match our changing lifestyles.

To celebrate its 100th anniversary in 2018, CITIZEN unveiled the Caliber 0100 Eco-Drive movement featuring the world's most precise timekeeping accurate to within one second per year. At Baselworld 2019, CITIZEN is announcing several new models equipped with this movement. This is another milestone on CITIZEN's never-ending journey to take watch manufacturing to new, world-leading levels.

As technology goes through transformative change and people’s lifestyles become increasingly diverse, CITIZEN continues to challenge convention and explore new platforms to connect today’s citizens of the world. The recently unveiled “Riiiver” is an open IoT platform that connects people, things and services to enable the creation and sharing of new lifestyles free from normal time constraints. “Riiiver” is going to be exhibited at this year’s SXSW (South by Southwest), the world’s largest annual event for interactive media, music and film. The 2019 theme of CITIZEN’s booth, “We Explore Time,” expresses our passion for exploring new fields and expanding the whole concept of time.

At the Time Theater booth, all the major CITIZEN watch brands will be on display for visitors to see how we are exploring time and to understand our core philosophy of crafting timepieces for all the citizens of the world to enjoy.

Among the CITIZEN products on display at the booth will be MIYOTA, an iconic watch-movement brand that symbolises the appeal of CITIZEN as a true manufacture d’horlogerie.

The quest for time and its essence is never-ending. As a company, CITIZEN never stops evolving. Join us to explore the limitless possibilities of time.

Toshio Tokura
President and CEO
Citizen Watch Co.,Ltd


CITIZEN WATCH is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’ s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.

Alpina, founded in 1883, is a fine watchmaking manufacture based in Geneva, Switzerland. Alpina's watchmaking history spans more than 130 years. A true pioneer of the Swiss watchmaking industry, Alpina has been the source of numerous patents and innovative calibers. Alpina invented the concept of the Swiss sport watch, as we know it today, with the birth of its legendary Alpina 4 in 1938. Today, Alpina is one of the very few Swiss watch companies, which develops, produces and assembles its movements in-house. Faithful to its long tradition of innovation, in the Swiss watch industry. Alpina's mission is to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments, like the Alps.

Arnold & Son
Arnold & Son is a Swiss Manufacture with British heritage and the traditional knowledge of haute horlogerie. A world of prestige watchmaking. With a limited production of watches, the brand is one of the most exclusive manufacturesin the industry.Much like the original John Arnold, the modern brand is known for creating superlative mechanism-oriented watches that blend the very best of high tech, prestigiouscomplications with aesthetic and mechanical beauty, including many unique and truly innovative designs.

Founded by Joseph Bulova in 1875, Bulova remains an iconic brand at the forefront of today’s timepiece industry—forever pursuing a profound history of firsts. Headquartered in New York City, with eight international offices and distribution in 65 markets, Bulova’s distinguished portfolio includes Bulova, Caravelle, Wittnauer watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and Bulova Clocks. Today, Bulova is driven by the same principles of craftsmanship, innovation and technology that inspired their founder more than 140 years ago. The brand is committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of today’s global consumer.

Frederique Constant
Established in 1988, Frederique Constant continues to work on everything from design, development, assembly, to quality control at its location in Geneva, Switzerland. Since 2004, Frederique Constant has developed and produced 29 different in-house movements, offering various watchmaking functions and complications. Its sophisticated design, premium quality and the high-precision mechanics has won many fans over the years, leading to the success the brand enjoys today. Frederique Constant will continue its path of innovation to offer creativity and outstanding value.

MIYOTA was born in 1980 as a world leading movement brand for all the watch brands across the world. The philosophy of MIYOTA is “Delivering high-quality watches to as many people as possible in the world.” Our movements are mostly made of metal which assures high precision and durability. The component parts are made and assembled into complete movements at our plants in Japan, which enables to supply such a high quality based on Japanese high technology. MIYOTA supports and supplies the everlasting values to the customer’s watch.

Citizen Watch Co., Ltd. is a global company that owns Prothor Holding SA(Switzerland), and Frederique Constant Holding SA.