2015/12/04
CITIZEN to Support Five ISU Figure Skating Competitions Celebrating 33rd year as official ISU sponsor
This
December, CITIZEN will celebrate more than three decades of continuous support
for figure skating, one of the most graceful and dramatic winter sports.
Starting with the International Skating Union (ISU) Grand Prix of Figure
Skating Final 2015/2016 to be held from December 10th to 13th in Barcelona,
Spain, CITIZEN will be the official
corporate sponsor of five separate events leading up to and including the ISU
World Figure Skating Championships.
As the
longest-running sponsor of ISU figure skating, CITIZEN has continuously
supported the international sport for 33 years, since 1982. Figure skating
taxes the limits of competitors, involving many difficult moves such as jumps
and spins, all skillfully coordinated to appear both beautiful and effortless.
This technically demanding ballet on ice has many similarities to watch
manufacturing, which requires extreme skill in a variety of disciplines to
bring thousands of parts and technical details together in elegant highly
functional designs.
CITIZEN also
see a commonality between the spirit of figure skaters — who pursue their
personal best by striving to continually improve the various elements of their
routines — and our philosophy of watchmaking. Our brand statement “Better
Starts Now” reflects our simple belief that no matter who you are and what you
do, it is always possible to make something better — and now is the time to
start doing it.
As a true
manufacture d’horlogerie, “better” begins with strictly controlling all the
watchmaking processes — from development of movement parts to final assembly — within a single integrated company.
In addition, we continually push the boundaries of watchmaking, as evidenced by
a number of “world’s firsts.” These technological innovations include Eco-Drive,
which powers watches using any light source, as well as Satellite Wave, which
receives time signals and position
data from
GPS navigation satellites to enable watches to keep extremely accurate time
anywhere in the world.
CITIZEN is
proud to be a supporter of these athletes who work so hard to achieve their
best performance on ice. ISU figure skating competitions sponsored by CITIZEN
during the 2015-2016
season include:
■ISU Grand
Prix of Figure Skating Final 2015/2016
(December
10-13, 2015: Barcelona, Spain)
■ISU European
Figure Skating Championships 2016
(January 25-31,
2016: Bratislava, Slovakia)
■ISU Four
Continents Figure Skating Championships 2016
(February 16-21, 2016:
Taipei City, Chinese Taipei)
■ISU World
Junior Figure Skating Championships 2016
(March 23-28,
2016: Debrecen, Hungary)
■ISU World
Figure Skating Championships 2016
(March
28-April 3, 2016: Boston, USA)
About CITIZEN WATCH
CITIZEN
WATCH is a true manufacture d'horlogerie with a comprehensive manufacturing
process that extends from creating a watch’s individual components to its final
assembly. The company operates in more than 100 countries around the world.
Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now”
— that is, no matter who you are and what you do, it is always possible to make
something better, and now is the time to start doing it. Sharing this belief,
we have made watches, invented and improved technologies and explored the
future of watches such as our propriety light-powered technology Eco-Drive and
state-of-the-art satellite-synchronized timekeeping.