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| Q1. |
Sex |
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Male |
Female |
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| Q2. |
Age |
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25 or below |
26-30 |
31-35 |
36-40 |
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41-45 |
46 or above |
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| Q3. |
Education |
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Primary |
Secondary |
Matriculation |
University |
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Professional Qualification or above |
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| Q4. |
Occupation |
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Student |
Clerical/Office |
Manager |
Professional |
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Self-Employed |
Housewife |
Others |
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| Q5. |
Income |
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HKD9,999 or below |
HKD10,000-19,999 |
HKD20,000-29,999 |
HKD30,000-39,999 |
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HKD40,000 or above |
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| Q6. |
Reason(s) you purchased Citizen Watch (Can select more than one answer) |
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Price |
Design |
Quality |
Technology/Function |
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Brand Image |
Advertisement |
Gift |
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Dealers/Salespersons Recommendation |
Friends Recommendation |
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Others, pls. specify:
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| Q7. |
Location you purchased Citizen watch |
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Mongkok |
Causeway Bay |
Tsim Sha Tsui |
New Territories |
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Macau |
Others, pls. specify:
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| Q8. |
Channel(s) you received information about Citizen (Can select more than one answer) |
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Catalogue/Leaflet |
Newspaper/Magazine |
Internet |
Outdoor Advertising |
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Roadshow |
Event Sponsorhip |
Shop Display |
Dealers/Salespersons |
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Others, pls. specify: |
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| Q9. |
3 Brands of watch you want to own (Pls. select 3 answers) |
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Agnes b |
Cartier |
Casio |
Cyma |
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Emporio Armani |
Frank Muller |
Folli Follie |
Fossil |
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Gucci |
Guess |
Longines |
Omega |
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Orient |
Rado |
Rolex |
Seiko |
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Tag Heuer |
Tissot |
Titus |
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Others, pls. specify:
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