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COMPANY HISTORY

1. Company Idea
As the names "Citizen Watch" or "Citizen Group" state, our policy is to provide the best products and services to all "citizens" in the world. The word "citizen" generally means "all national" in most countries, and every national surely desire better life and better goods. The Citizen policy is to provide the highest quality products and services to each of them. Citizen hopes to make a contribution to people's life in everywhere in the world by making products that is familiar and loved by citizens.

2. Citizen Keyword of 21st Century Micro HumanTech
Micro/ Citizen Technical Domain
The precision and miniaturization technology that Citizen has developed in a long time; we use these technologies as nuclei, and always stick to the bases of production to make a contribution to the information revolution of 21st century in the field of precision and miniaturization.
Human/ Citizen Technological Philosophy
We provide products and develop technologies to communicate with people; the last consumer, and their healthy and hearty life, and to enable our life live together with the earth. We return to our establish basics known as customer principles in which our hope is to make a contribution to people's life in every where in the world by making products that is familiar and loved by citizens.
Tech/ Citizen Technological Method
The professionalism in production that supports the reliance of Citizen.
We make a fusion for all technologies such as the precision processing technology, the measurement technology, energy saving technology and the production technology with beautiful and simple designs to create products that is reliable and fascinating. We have a strong belief that the technology fused with sense and knowledge will make people happy.

Citizen Watches (H.K.) Ltd.
Citizen Watch Co. has enjoyed a good reputation for advanced technology and unique design. As one of the world's leading watch company, Citizen watches were introduced into Hong Kong and South-East Asia markets in the early 60s and quickly became popular in these regions. For almost 4 decades of sales & marketing operations in Hong Kong, Citizen has witnessed the ups and downs of Hong Kong and will continue to grow with Hong Kong.

Citizen Watches (H.K.) Ltd. (CHK) locates in Kowloon of Hong Kong and acts as the central operation center for South-East Asia regions.

CHK Managing Director, Mr. Takao Yagasaki, heads Citizen Watches (H.K.) Ltd., with approximately 90 local staff serving for customer satisfaction. Besides, South-East Asia markets, Middle East, India and Mainland China are also our territories for both watch and clock business. With a total population of over 3.8 billion people in these regions, we believe that there are still plenty of rooms for development. Based on a commitment to humanity and desire to contribute to people's lives, our goal is to create products "Close to the Heart of People Everywhere".

Hong Kong and Macau Distributor
Gilman Co. was the sole agent for Citizen in Hong Kong and Macau in the early 60s. In 1985, Citizen started the alliance with Sun International Trading Co., Ltd. (SIT), who becomes the distributor ever after. Through SIT's expertise in both watch and clock industry, Citizen has successfully penetrated the markets and consolidated its position in the watch and clock business.

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